Wondr Health

WHO | Wondr Health

Wondr Health offers suite of clinically proven digital behavior-change programs that deliver personalized, skill-building programs for weight management, obesity, nutrition, stress relief, anxiety, and movement.

Wondr Health’s holistic, mind-body approach yields clinical outcomes for physical health, mental well-being and quality of life through a complementary suite of solutions.

Wondr Health’s digital product offerings include:

• Wondr: A virtual-first behavior change solution features videos, digital tools and coaching support to promote results that last.

• Wondr Advanced: Virtual-first expert 1:1 treatment and tele-health support from medical professionals to improve clinical outcomes of those struggling to reach their health and weight goals.

• eM Life: A virtual-first, skill-building solution Proven to lead to better mental health and productivity.

WHAT | Creative leadership / Hands on Creative and Art direction

As in-house Creative Director, I provide creative leadership for both copy and design direction to the in-house creative team, external agency partners, and freelancers on all client and program participant creative. Led by both buyer and consumer insights, I connect the creative approach to the business strategy for all creative work. I guide all creative projects from creative concept through to execution. On paper, I am part of the marketing team but the creative team supports teams across the organization, including: B2B & B2C Marketing, Product, Content, Clinical and Sales. This bird’s eye view ensures consistency across touch points.

I lead the creative team efforts in communicating the Wondr Health corporate brand and product line value propositions for: Wondr, Wondr Advanced and eMLife. I edit and evolve brand and product guidelines as Wondr Health grows.

I am honored to lead and mentor a diverse team of designers and copy writers. My goal is always cultivate a team culture that is kind, inclusive and happy. A work environment where team members feel empowered to do great work, be themselves and be heard. On the administrative front, I manage, and balance the creative team budget, and project manage the team’s workload, and work with team members on professional growth.

DELIVERABLES | Creative Direction + Execution, across teams / Brand Strategy & Guidelines / Copy + more

At Wondr Health, I am responsible for creative direction & strategy, concepts and execution of:

• Adoption and engagement marketing communications and support materials: emails journeys, incentives and more

• Enrollment communications, campaigns and support materials: sell sheets, client campaigns, email journeys and more

• Photoshoots for brand and solution-specific photography, featuring participants and / or models. Always keeping business needs, diversity, participant stories and product guidelines top of mind.

• Product key initiatives look & feel: onboarding screens, participant welcome kit amd more

• Curriculum materials: Tip sheets, meal plans, weekly videos and more

• UI: Landing pages and web site look & feel

• Presentations: Sales decks and webinars