Sunscreen | Launch | Home Page Hero
WHO | bioClarity Skincare
bioClarity is a clean skin care brand that understand beauty is more than skin deep. bioClarity harnesses the power of nature to create a host of products and simple skincare routines that visibly improve the health of skin -- not just in the moment, but long-term. We're talking about real and lasting results from skincare you can feel great about using.
WHAT | Sunfilter / Sunshady Launch Campaign
For this launch, we worked with an influencer popular with our customers, Jules Acree, of Om and the City. As in-house Creative Director, I conceptualized look and feel and messaging for the launch of 2 sunscreen product, Sunfilter & Sunshady, always keeping in mind how this concept would translate consistently across a variety of channels and mediums. In the case of video assets, I provided the creative direction + storyboards for our production partners.
Budget for Video + Stills: $30,000
Defense Duo | PDP Page