WHO | bioClarity Skincare
bioClarity is a clean skin care brand that understand beauty is more than skin deep. bioClarity harnesses the power of nature to create a host of products and simple skincare routines that visibly improve the health of skin -- not just in the moment, but long-term. We're talking about real and lasting results from skincare you can feel great about using.
WHAT | Photography Evolution
As in-house Creative Director, I was tasked with elevating and modernizing existing product and model photography as well as creating conceptual and visual concepts for product launches. My philosophy for bioClarity was imagery that evokes joy and vibrancy - clean and modern lines with a hint of whimsy = )
DELIVERABLES | Creative Direction / Brand Strategy / Styling
Seeing a creation direction doc come to life at a photoshoot is one of highlights of my job….and it doesn’t happen alone - the energy created on set by fantastic models, creative photographers, video directors and stylists translates into beautiful images.
