WHO | bioClarity Skincare
bioClarity is a clean skin care brand that understand beauty is more than skin deep. bioClarity harnesses the power of nature to create a host of products and simple skincare routines that visibly improve the health of skin -- not just in the moment, but long-term. We're talking about real and lasting results from skincare you can feel great about using.
WHAT | Brand Evolution
As in-house Creative Director, I led a variety of branding updates including: model and product photography campaigns, color palette refresh, icon redesign, packaging design, packaging and in-store retail graphics for ULTA & COSTCO launches, website refreshes, paid social (static and video) and more to drive the brand forward as an emerging gen Z skincare brand.
DELIVERABLES | Creative Direction + Execution / Brand Strategy / Copy
During my time at bioClarity, I elevated the look and feel across all channels. Creating a cohesive brand experience through a consistent visual style and messaging tone.
Brand Intro Video for ULTA Beauty: $0 budget for new video footage - pieced together rom existing footage and photography
Mobile Experience, Impact Page
Mobile Experience, About Us Page
Email Redesign
Costco, In Store Display
Costco Blister Pack Design, Front
Costco Blister Pack Design, Back